姚澜老师简介
姚澜老师 个人简介
浙江大学工学学士、AACTP国际注册培训师，某全国性股份制商业银行总行专业面试官，现任该股份行零售信贷部总经理、总行级内训师。
一、从业履历
拥有29年银行全链条从业经验，曾先后担任某股份制银行支行行长、分行市场营销部副总经理、风险管理部副总经理、零售业务部副总经理、个人信贷中心主任、产品部总经理、财富管理部总经理、银行卡及渠道部总经理、私人银行部总经理等核心岗位，覆盖营销一线、中场支撑、后台风控全领域，实战经验深厚全面。
二、工作荣誉
任职零售业务部总经理期间，所属分行零售业务综合实力连续四年获评总行系统“零售业务优胜分行”；
同期，所属分行个贷余额、新增额连续三年稳居区域股份制银行三甲行列，业绩表现突出。
三、授课经验
深耕授课领域12年，累计开展培训700余场次，覆盖学员30000余人次，授课口碑与实战效果获得行业广泛认可。
2011年起，长期承担银行内部新员工入职企业文化、零售业务等核心课程授课工作，连续多年荣获银行“好老师”称号；
多次担任银行委培生培训讲师、新分支机构开业前业务辅导讲师，助力团队快速搭建业务能力体系；
任中层管理期间，常年举办银企对接业务讲座、中高端零售客户沙龙，授课风格务实、案例生动，获得客户与合作伙伴一致好评；
现任零售信贷部总经理期间，组织多期零售信贷风险管理案例分析培训，通过实战案例复盘、互动式分析、方案化讲解，为零售信贷从业人员植入深刻的风控理念，赋能业务合规发展。
四、授课风格
实操性强：29年全岗位从业经验，熟悉银行各岗位业务操作与营销痛点，善于结合受训银行业务现状、产品特性，提供针对性强、可直接落地的策略与方法，拒绝空泛理论；
案例鲜活：沉淀2000+银行实战案例，以案例串讲为核心，采用案例式教学，内容生动有趣，有效调动课堂氛围，降低学习门槛；
互动性足：注重课堂节奏把控，秉承“无互动不成课”的理念，关注学员课堂表现，临时应变能力强，实现高效教学、精准赋能。
五、核心课程
（一）信用卡业务
《沉浸式营销——玩转信用卡业务》、《从联盟到共赢——商户信用卡业务营销技巧》
（二）信贷业务
《小贷款 大未来——细说商业银行零售信贷经营与管理》、《消费信贷营销技巧》、《个人经营性贷款营销技巧及获客平台搭建方法》、《个人信贷风险管理》、《个人消费贷风险管理》、《个人经营性贷款全流程风险管理》、《九段个贷客户经理打造计划系列课》(3天)、《小微金融产品设计解析》、《小微信贷业务营销的道、法、术、器》、《小微贷款全流程风险管理》、《新市场环境下的个人住房按揭贷款拓展及客户经营》
（三）存款业务
《存款营销及客户经营》、《行外吸金实战营销策略》
（四）综合及其他业务课程
《零售客群分层管理及客户关系管理》、《从“心动”到“薪动”——代发营销及资金留存工作技巧》、《维护与深耕 打通资产配置营销的任督二脉》、《理财经理角色认知及综合营销技巧提升》、《出国留学客群经营》、《营销活动策略与有效实施攻略》、《拆迁补偿客群连接记》、《KYC私行客户经营的大道至简》
六、服务客户（部分）
国有大行
中国银行（济宁、潮汕、梅州、江苏、南京、无锡、朝阳、南通、揭阳、抚顺、潍坊、常州、九江、珠海、南昌等分行）； 中国农行（陕西、辽宁、广州、宁波、包头、贺州、苏州等分行）； 建设银行（镇江、上海、深圳、湖南、宁波、重庆、江苏、德州、宜春、三门峡等分行）； 中国邮储（长沙、厦门、深圳、广东、吉林、西安、山西、辽宁、湖北、南京、盐城、无锡、苏州、淮安、辽源等分行）； 交通银行（北京、成都、常州、海口等分行）。
股份制银行
招商银行（贵阳、温州、乌鲁木齐、广州、杭州等分行）； 兴业银行（太原、深圳、上海、成都、龙岩等分行及总行2期）； 华夏银行（总行及成都、杭州、贵阳、昆明等分行）； 其他：浦发银行、广发银行、光大银行（北京、中山、上海等分行）、平安普惠等。
其他金融及相关机构
深圳工行、北京工行、广州银行（2期）、昆仑银行总行、南昌中信、吉林银行、佛山平安、苏州银行、廊坊银行、大连银行、哈尔滨银行、中原银行、德州银行、南粤银行、粤海银行、天津银行（及济南分行）、同方保险经纪公司、沈阳农商行、沈阳市国税局银税平台、辽阳市企业家协会、成都银协、成都银行、江苏银行徐州分行、葫芦岛银行、烟台城商行、黄河银行、渤海银行大连分行、北京银行天津分行、湖北农商行、中信呼和浩特分行等。
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